App Designing Tips:
In the past few years, the demand for mobile app development has grown considerably. The market today is driven by smartphones, tablets, etc. And, this makes it a huge reason for businesses to develop their mobile application. And why not, unlike laptops, one can take a mobile phone anywhere he wants.
So, my question is can you take any risks or leave any chances when it comes to providing a super functional yet user-friendly app to your customers? I guess not!
Hence, without making any delay, let’s walk through some important steps that will help you design an amazing mobile app:
1. Don’t forget the importance of colors
You don’t need to choose your app colors based on your liking. Instead, it should be about your brand. Colors play a huge role in convincing users to take the desired action. For example, Red color often denotes a risk or negative situation. So, using it as your CTA button color might not be a wise choice. Also, colors are used to denote value.
For example, if there are three buttons with colors respectively, dark grey, grey, and light grey. The dark grey one will represent the highest importance and light grey one will hold the least.
Another thing you need to ensure is the right colors combination. It must be in contrast to your background else buttons won’t be noticed. While finalizing colors, keep your visual identity in mind. Colors must be consistent, be it your website, app or an offline banner.
2. Focus on market trends
The trends in the design industry tend to change a lot quicker than we think. While designing visual elements of your application, you must keep market trends into mind. An outdated design can never earn user trust. Understand the choices, interests of your audience. An app for college students must have a design according to their taste. Similarly, an app for old age people should have bigger buttons for easy taps. If your app is designed without considering the taste of the target audience, it will fail in leaving that effect.
3. A logo might not be the deal maker, but it can definitely be a deal breaker
We all know that the brand and its customers, both are incomplete without each other. And when we talk about the brand, the logo is the very first thing coming in mind. Yes, a logo might not take you to the top overnight but an outdated or poorly designed logo can affect your image badly. There is a myth about the logo that it is timeless and unfortunately it is not true. The logo is a design and no design can be timeless.
Therefore, your logo must be updated keeping the market trends in mind. A logo of the 90s won’t work today. No doubt designing an excellent logo required a lot of budgets. But if you are starting up and are short on budget, tools like Canva can help you big time Designing a logo.
With such tools and inspiration around you, you can ensure a highly effective logo for your brand too.
4. Follow the rule of KISS
Yes, Keep it simple stupid. Minimalism is the trend nowadays. A too much complex app is not well handled by users and simplicity is all they require. While designing your app, you should also take care of this factor. In terms of web and app design, simplicity holds for a greater value. Clients love the simple design as this gives them scope to add or remove any feature whenever required.
Make sure that your app is simple and very easy to use. Users will leave your app within seconds if they are not able to comprehend what to do next. Keep the main links right at the front so that they can proceed without any confusion.
5. Postpone the signup process
Nobody wants to fill a long signup form as soon as they land on your app. Give them some time to understand your business and then you can ask them to signup. Signup must not be compulsory for even browsing your products. Additionally, you can provide the social login to save users from the hassles. Social login allows users to sign in using their existing social identities. Thus, they no longer have to fill the complete form and they can get logged in within seconds.
6. Keep updating your app
Security compliance holds great importance on the internet. Cybercriminals are increasing at an alarming rate and if your app is not backed by excellent security features, it can get you in big trouble. You don’t want your hard-earned customers’ data to be hacked. Security requires consistent monitoring and even a simple fall out in your design can welcome thousands of cybercriminals. Don’t ignore this crucial factor.
7. A/B testing to your rescue
The best way to find out what works best is to give it a try. Yes, you have your buyer persona handy, you have analyzed your competitors and you have done everything perfectly, there is always a scope of doing something better. A/B testing is the only way to do that. Here, you analyze multiple versions of any element to analyze which one works better. Be it your CTA button or popup timing, everything can be tested and improved via A/B testing.
So all set to give your app most eye-catching look? Do follow these tips to get the best results.
Good luck!
